Just about everyone can imagine what it would be like to add 10% more to their conversation.
So how did you increase your conversations percent
- Stop all channel which has higher bounce rate
- Increase the spend on channel which have lower bounce rate
- Reduce the price of the products
And many such ways. If you notice all the above option have very less to do with your ux process. For e.g. you build the best shopping experience of the world then you start advertising on very bad network which has 90% of bounce rate, now what will you do as ux guy to increase your conversation ratio
Answer : Nothing period.
So if you are in UX look at right metric take right approach after looking at that metrics