To create great user experience or consumer experience, the first step is to observation. The more you observe the more you will understand the current experience and the more you understand the current experience deeply, the better you will be able to design good user experience or consumer experience.
Your observation can be the base of your user research, that is the first step in user research.
The difference between good user experience designer and a user experience designer is good design is a great observer, he is always looking at what user is doing, what are the pain point that user if facing. What all process are their where user is getting frustrated and many more stuff like this.
So the more you do observation the more you come to know about user behavior and that help you to design good user experience or consumer experience based on user behavior.
So start observing!