Looking for change in all the wrong places

If you’re doing something important, trying to create new experience or trying to improve the current experience of user you are working for change

Change is the most difficult thing to achieve and often impossible.

What are you trying to change, user behavior or your product experience based on user behavior?

The more you get clear about change you want to bring and why user will adopt that change the more likely you will achieve it

So dig into your project and understand very deeply, get your mantra, like what you want to achieve and why you want to achieve and how you want to achieve. If answer to these questions are in place before starting you project than the output of your project will be way beyond your expectation.

So Start right, and follow

What to show as portfolio?

Every UX designer has to decide when showing the project done, should they only show their top and well done project or all project including the project fucked by them but also thought them some important facts.

If you only show top and good project, then the employer / clients will setup high expectations.

And the moment you start the project and show some output you might disappoint them.

Rather solution to this problem is show everything you did good bad and explain them what you learnt from bad one and how you improved in other project.

This set up the stage for you that even if you are not good for your first attempt you can improve with feedback.

Happy ending

Meaning of percent in UX

Just about everyone can imagine what it would be like to add 10% more to their conversation.

So how did you increase your conversations percent

  1. Stop all channel which has higher bounce rate
  2. Increase the spend on channel which have lower bounce rate
  3. Reduce the price of the products

And many such ways. If you notice all the above option have very less to do with your ux process. For e.g. you build the best shopping experience of the world then you start advertising on very bad network which has 90% of bounce rate, now what will you do as ux guy to increase your conversation ratio

Answer : Nothing period.

So if you are in UX look at right metric take right approach after looking at that metrics

Average Experience

Every project you do is either you build seamless experience or you learn about experience that is mediocrity for user

The next ux project you work on

The different categories of ux you work on

The different team size you work with

Each project is a choice.

Choice to raise your experience with user, either you will build seamless experience or something mediocrity for user

Experience always is a series of choices, an inexorable move toward mediocrity, or seamless experience

Is mobile app paying you

The cost of your mobile app can be more than what you think.

Need or Branding? You build mobile app for your product or website using best technology available, with clean and beautiful user interface and best possible user experience. It just makes you proud that you have the best mobile app in world and you just love to play with it.

Have you ever analyzed whether user needs a mobile app to use your product or site. Is your mobile app kind of nice to have or must have for your users? Is he going to use your product on daily basis for which he requires your app to enhance his experience? These are few but very important questions you should answer before working on your product mobile strategy

If majority of your answers are “No” then think and design for mobile strategy accordingly

If you are a startup which can live without a mobile app and create value for your user with better experience using web, then go for it as the estimate cost of having mobile app can be way more then you think

Focus on user experience and not just having fancy assets like mobile app which can be good to have for company branding but not great for your balance sheet

Process and output

These are the ways with which we measure any designer, they can be UX, UI, Visual etc.

Designer’s output is not any process driven results. It mainly depends upon the observation done by them.

They just don’t make things beautiful but they also take experience of users to next level. They try to make user experience seamless and frictionless

The designer’s job is not done after the design is finished. In fact the actual job of designer start after the design is done.

Job of observing user how they are experiencing their design.

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