If you’re doing something important, trying to create new experience or trying to improve the current experience of user you are working for change
Change is the most difficult thing to achieve and often impossible.
What are you trying to change, user behavior or your product experience based on user behavior?
The more you get clear about change you want to bring and why user will adopt that change the more likely you will achieve it
So dig into your project and understand very deeply, get your mantra, like what you want to achieve and why you want to achieve and how you want to achieve. If answer to these questions are in place before starting you project than the output of your project will be way beyond your expectation.
So Start right, and follow